A channel of distribution is any series of firms (or individuals) who participate in the flow of products to final user or customer.
A channel of distribution is any series of firms (or individuals) who participate in the flow of products to final user or customer.
The marketing concept means that an organization aims the majority of its efforts at satisfying customers, at a profit.
The marketing concept means that an organization aims the majority of its efforts at satisfying customers, at a profit.
When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _________ is created.
When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _________ is created.
Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability.
Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability.
Resellers may actually take ownership of the product and participate in the marketing, including the advertising.
Resellers may actually take ownership of the product and participate in the marketing, including the advertising.
The ________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopaedias, and funeral plots.
The ________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopaedias, and funeral plots.
Holistic marketers achieve profitable growth by expanding customer share, ________, and capturing customer lifetime value.
Holistic marketers achieve profitable growth by expanding customer share, ________, and capturing customer lifetime value.
________ marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business.
________ marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business.
The _____ identifies the product or brand.
The _____ identifies the product or brand.
One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________.
One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________.
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Distinct characteristic of services is_____________
Distinct characteristic of services is_____________
Businesses spend most of their advertising rupees on business-to-business markets.
Businesses spend most of their advertising rupees on business-to-business markets.
When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________.
When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________.
If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix.
If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix.
________ markets are made up of members of the distribution chain.
________ markets are made up of members of the distribution chain.
Services cannot be stored. This describes the ___________characteristic of services.
Services cannot be stored. This describes the ___________characteristic of services.
A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.
A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.
The materials and ingredients used in producing the product are obtained from other companies who are referred to as distributors.
The materials and ingredients used in producing the product are obtained from other companies who are referred to as distributors.
________ portrays the “whole person” interacting with his or her environment.
________ portrays the “whole person” interacting with his or her environment.
If actual performance exceeds the expected performance of the product, then customer is _____________.
If actual performance exceeds the expected performance of the product, then customer is _____________.
The task of any business is to deliver ________ at a profit.
The task of any business is to deliver ________ at a profit.
The focus of marketing today is _______.
The focus of marketing today is _______.
At least how many parties should be included in “Exchange”?
At least how many parties should be included in “Exchange”?
The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.
The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.
How many stages are involved in the consumer buying / adoption process?
How many stages are involved in the consumer buying / adoption process?
“How are you telling consumers in your target group about your product” This question belongs to which marketing concept?
“How are you telling consumers in your target group about your product” This question belongs to which marketing concept?
Parents buy toys for their children act as __________ in the buying process.
Parents buy toys for their children act as __________ in the buying process.
The skimming, penetration, bargaining and bundling are decided in the ____________ of the Marketing Mix strategy.
The skimming, penetration, bargaining and bundling are decided in the ____________ of the Marketing Mix strategy.
The ________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well being.
The ________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well being.
In ________ consumers may share a strong need that cannot be satisfied by an existing product.
In ________ consumers may share a strong need that cannot be satisfied by an existing product.
Often, the best way to improve customer value, and beat the competition, is to be first to satisfy a need that others have not even considered.
Often, the best way to improve customer value, and beat the competition, is to be first to satisfy a need that others have not even considered.
David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to ________.”
David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to ________.”
You are planning to install a steel manufacturing plant in your city. For that purpose you want to have a supplier who supplies you the steel in raw form for manufacturing. Here supplier supplies you which of the following form of industrial product?
You are planning to install a steel manufacturing plant in your city. For that purpose you want to have a supplier who supplies you the steel in raw form for manufacturing. Here supplier supplies you which of the following form of industrial product?
The traditional view of marketing is that the firm makes something and then ________ it.
The traditional view of marketing is that the firm makes something and then ________ it.
________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
If performance meets consumer expectations, the consumer is ________.
If performance meets consumer expectations, the consumer is ________.
Services are typically produced and consumed simultaneously. This is an example of the ________ characteristic of services.
Services are typically produced and consumed simultaneously. This is an example of the ________ characteristic of services.
Marketing Mix is the most visible part of the marketing strategy of an organization.
Marketing Mix is the most visible part of the marketing strategy of an organization.
The promotion “P” of marketing is also known as ________.
The promotion “P” of marketing is also known as ________.
A cluster of complementary goods and services across diverse set of industries is called as ____________.
A cluster of complementary goods and services across diverse set of industries is called as ____________.
Experimental sources of information for consumers refer to ____________.
Experimental sources of information for consumers refer to ____________.
The ________ concept holds that consumers will favour those products that offer the most quality, performance, or innovative features.
The ________ concept holds that consumers will favour those products that offer the most quality, performance, or innovative features.
A consumer contest is an example of _________.
A consumer contest is an example of _________.
A ________ when it is aroused to a sufficient level of intensity.
A ________ when it is aroused to a sufficient level of intensity.
Institutional markets consist of people who buy products and services for personal use.
Institutional markets consist of people who buy products and services for personal use.
________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
Auction sites, such as eBay, QXL are examples of Consumer-to-Consumer (C2C) channels.
Auction sites, such as eBay, QXL are examples of Consumer-to-Consumer (C2C) channels.
The intangible nature of many services can create unique challenges for marketers.
The intangible nature of many services can create unique challenges for marketers.
Good marketing is no accident, but a result of careful planning and ________.
Good marketing is no accident, but a result of careful planning and ________.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for ______, ________, ________, and __________ offerings that have value for customers, clients, partners, and society at large.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for ______, ________, ________, and __________ offerings that have value for customers, clients, partners, and society at large.
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Examples of pure tangible goods include all of the following EXCEPT:
Examples of pure tangible goods include all of the following EXCEPT:
Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.
Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.
________ is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli.
________ is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli.
It is more costly to retain current customers by satisfying their needs, than to get new customers by taking them away from a competitor.
It is more costly to retain current customers by satisfying their needs, than to get new customers by taking them away from a competitor.
In marketing theory, every contribution from the supply chain adds ________ to the product.
In marketing theory, every contribution from the supply chain adds ________ to the product.
Distribution of product to get it in the marks refers to which of the following activities?
Distribution of product to get it in the marks refers to which of the following activities?
In a __________orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.
In a __________orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.
A ____________ is a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
A ____________ is a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
___________ constitutes moderate consumer behavior, but still involves time and effort searching for and comparing alternatives.
___________ constitutes moderate consumer behavior, but still involves time and effort searching for and comparing alternatives.
In relationship marketing firms focus on __________ relationships with __________.
In relationship marketing firms focus on __________ relationships with __________.
The marketing concept applies to production firms, but not to service industries.
The marketing concept applies to production firms, but not to service industries.
The buying process starts when the buyer recognizes a _________.
The buying process starts when the buyer recognizes a _________.
Marketing management is ________.
Marketing management is ________.
A fundamental part of the distribution function is to get the product:
A fundamental part of the distribution function is to get the product:
Marketers often use the term ________ to cover various groupings of customers.
Marketers often use the term ________ to cover various groupings of customers.
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called ________.
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called ________.
Merchant wholesalers sell goods and services directly to final consumers for their personal, non business use.
Merchant wholesalers sell goods and services directly to final consumers for their personal, non business use.
A service can be defined as “any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything.”
A service can be defined as “any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything.”
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
_____________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
_____________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
The packaging concept states what the package should be or do for the product.
The packaging concept states what the package should be or do for the product.
When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a _____________ orientation.
When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a _____________ orientation.
A dissonance-reducing buying behavior is designed to probe consumers’ hidden, subconscious motivations.
A dissonance-reducing buying behavior is designed to probe consumers’ hidden, subconscious motivations.
A(n) _________ product exceeds customer expectations.
A(n) _________ product exceeds customer expectations.
Marketing managers should adapt the marketing mix to ______________ and constantly monitor value changes and differences in both domestic and global markets.
Marketing managers should adapt the marketing mix to ______________ and constantly monitor value changes and differences in both domestic and global markets.
____________ is defined as communication with large numbers of customers at the same time.
____________ is defined as communication with large numbers of customers at the same time.
The five-stage model of the consumer buying process includes all of the following stages EXCEPT ________.
The five-stage model of the consumer buying process includes all of the following stages EXCEPT ________.
The basic role of promotion is _________.
The basic role of promotion is _________.
__________ is the single factor that best indicates social class.
__________ is the single factor that best indicates social class.
Red Cross blood donations are considered to be specialty products and, therefore, have a specialty offer to the consumer.
Red Cross blood donations are considered to be specialty products and, therefore, have a specialty offer to the consumer.
In addition to businesses, the marketing concept is also applicable to ___________.
In addition to businesses, the marketing concept is also applicable to ___________.
Internal marketing is marketing by a service firm to train and effectively motivate its customer-contact employees and all the supporting service people to work as a team to provide customer satisfaction.
Internal marketing is marketing by a service firm to train and effectively motivate its customer-contact employees and all the supporting service people to work as a team to provide customer satisfaction.
Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ________.
Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ________.
The buyer decision process consists of five stages. Which of the following is NOT one of these stages?
The buyer decision process consists of five stages. Which of the following is NOT one of these stages?
“Buy it now” refers to which one of the following options?
“Buy it now” refers to which one of the following options?
Mr. Lopez buys goods and services for use in the production of products that are sold and supplied to others. Mr. Lopez is involved in ________.
Mr. Lopez buys goods and services for use in the production of products that are sold and supplied to others. Mr. Lopez is involved in ________.
When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________ is important.
When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________ is important.
Marketing strategies are often designed to influence ___________ and lead to profitable exchanges.
Marketing strategies are often designed to influence ___________ and lead to profitable exchanges.
The primary purpose of marketing activities is to facilitate and encourage exchange transactions with potential customers.
The primary purpose of marketing activities is to facilitate and encourage exchange transactions with potential customers.
Need becomes ________ when they are directed towards a specific object.
Need becomes ________ when they are directed towards a specific object.
__________ refers to the information a consumer has stored in their memory about a product or service.
__________ refers to the information a consumer has stored in their memory about a product or service.
If a firm is practicing ____________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction.
If a firm is practicing ____________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction.
The controllable variables a company puts together to satisfy a target group is called the _____________.
The controllable variables a company puts together to satisfy a target group is called the _____________.
The ________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.
The ________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.
A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is characteristic of the _________ period.
A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is characteristic of the _________ period.
Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products.
Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products.
Consumer buying behavior refers to the buying behavior of businesses.
Consumer buying behavior refers to the buying behavior of businesses.
One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.
One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.
Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ________ side.
Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ________ side.
All of the following are examples of services EXCEPT:
All of the following are examples of services EXCEPT:
_______ markets include a wide variety of profit and non-profit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.
_______ markets include a wide variety of profit and non-profit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.
