Marketers often use the term ________ to cover various groupings of customers.
Marketers often use the term ________ to cover various groupings of customers.
In order for exchange to occur:
In order for exchange to occur:
Which one of the following statements by a company chairman BEST reflects the marketing concept?
Which one of the following statements by a company chairman BEST reflects the marketing concept?
Aggressive selling is a characteristic of which of the following concept of marketing?
Aggressive selling is a characteristic of which of the following concept of marketing?
Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.
Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
A critical marketing perspective is the process of determining:
A critical marketing perspective is the process of determining:
How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?
How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?
Which one of the following is a key to build lasting relationships with consumers?
Which one of the following is a key to build lasting relationships with consumers?
A company designs the product with little or no input from customers, the company is practicing which of the following concept?
A company designs the product with little or no input from customers, the company is practicing which of the following concept?
Which of the following statements is correct?
Which of the following statements is correct?
The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called:
The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called:
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
Which of the following BEST describes the consumer’s preference for products that are widely available to them?
Which of the following BEST describes the consumer’s preference for products that are widely available to them?
What is the last stage of the consumer decision process?
What is the last stage of the consumer decision process?
Which one of the following phrases reflects the marketing concept?
Which one of the following phrases reflects the marketing concept?
You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation?
You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation?
Which of the following is considered a “key player” in the marketing industry?
Which of the following is considered a “key player” in the marketing industry?
If a firm is practicing ____________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction.
If a firm is practicing ____________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction.
A market orientation recognizes that:
A market orientation recognizes that:
Industrial products are
Industrial products are
Which of the following takes place at retailer’s end?
Which of the following takes place at retailer’s end?
If actual performance exceeds the expected performance of the product, then customer is _____________.
If actual performance exceeds the expected performance of the product, then customer is _____________.
Which of the following is NOT one of the four philosophies of marketing?
Which of the following is NOT one of the four philosophies of marketing?
Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during which stage of the final consumer’s decision process?
Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during which stage of the final consumer’s decision process?
The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?
The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?
The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
Advertising appropriations are largest for which type of product?
Advertising appropriations are largest for which type of product?
The solution to price competition is to develop a differentiated:
The solution to price competition is to develop a differentiated:
The term 'marketing mix' describes:
The term 'marketing mix' describes:
Which one of the following is NOT an industrial product?
Which one of the following is NOT an industrial product?
Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to which one of the following?
Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to which one of the following?
Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?
Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?
Parents buy toys for their children act as __________ in the buying process.
Parents buy toys for their children act as __________ in the buying process.
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
An example of a convenience consumer product is
An example of a convenience consumer product is
The extended Ps of service marketing mix is:
The extended Ps of service marketing mix is:
Marketing management is ________.
Marketing management is ________.
Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”
Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”
Market –oriented firms focus on:
Market –oriented firms focus on:
A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
Bread and milk are which kind of products?
Bread and milk are which kind of products?
Which one of the following BEST describes the human need?
Which one of the following BEST describes the human need?
The four unique elements to services include:
The four unique elements to services include:
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The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
A fundamental part of the distribution function is to get the product:
A fundamental part of the distribution function is to get the product:
Adding new features to a product is advocated by which of the approaches?
Adding new features to a product is advocated by which of the approaches?
Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation:
Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation:
Sai Nath called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product?
Sai Nath called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product?
According to the text, a product is
According to the text, a product is
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:
Which of the following is not an element of the marketing mix?
Which of the following is not an element of the marketing mix?
A further 3Ps are incorporated into the marketing mix:
A further 3Ps are incorporated into the marketing mix:
All of the following are the examples of unsought goods EXCEPT:
All of the following are the examples of unsought goods EXCEPT:
Which product is MOST likely to be purchased through routine decision making?
Which product is MOST likely to be purchased through routine decision making?
Buying goods and services for further processing or for use in the production process refers to which of the following markets?
Buying goods and services for further processing or for use in the production process refers to which of the following markets?
Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called
Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called
the most basic level of a product is called the:
the most basic level of a product is called the:
A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?
A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?
A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?
A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?
“Buy it now” refers to which one of the following options?
“Buy it now” refers to which one of the following options?
Large tools and machines used in a production process for a considerable length of time are classified as
Large tools and machines used in a production process for a considerable length of time are classified as
Which of the following firms emphasizes on product’s benefits to the customers rather product attributes?
Which of the following firms emphasizes on product’s benefits to the customers rather product attributes?
Which of the following is NOT included as a basic idea in the definition of marketing concepts?
Which of the following is NOT included as a basic idea in the definition of marketing concepts?
Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?
Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?
Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
Which of the following is NOT included in product decisions?
Which of the following is NOT included in product decisions?
“How are you telling consumers in your target group about your product” This question belongs to which marketing concept?
“How are you telling consumers in your target group about your product” This question belongs to which marketing concept?
Products that are usually purchased due to adversity and high promotional back up rather than desire are called:
Products that are usually purchased due to adversity and high promotional back up rather than desire are called:
Good marketing is no accident, but a result of careful planning and ________.
Good marketing is no accident, but a result of careful planning and ________.
The way in which the product is delivered to meet the customers' needs refers to:
The way in which the product is delivered to meet the customers' needs refers to:
Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.The firm is primarily the marketer of which one of the following?
Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.The firm is primarily the marketer of which one of the following?
How many stages are involved in the consumer buying / adoption process?
How many stages are involved in the consumer buying / adoption process?
Which of the following is NOT considered a type of reseller?
Which of the following is NOT considered a type of reseller?
Luxury products, such as Rolex watches, are also known as:
Luxury products, such as Rolex watches, are also known as:
Price is the only element in the marketing mix that produces:
Price is the only element in the marketing mix that produces:
A cluster of complementary goods and services across diverse set of industries is called as ____________.
A cluster of complementary goods and services across diverse set of industries is called as ____________.
Buying and selling of mass consumer goods and services comes under which of the following markets?
Buying and selling of mass consumer goods and services comes under which of the following markets?
Which of the following is NOT a part of marketing communication mix?
Which of the following is NOT a part of marketing communication mix?
What is the basic property of a service which makes it different from a product?
What is the basic property of a service which makes it different from a product?
The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.
The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.
Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about
Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about
Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?
Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?
Which of the following is NOT consistent with a manager having a marketing orientation?
Which of the following is NOT consistent with a manager having a marketing orientation?
While considering the place for a product which of the following is important for customer.
While considering the place for a product which of the following is important for customer.
A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
The term marketing refers to:
The term marketing refers to:
While buying milk which kind of behavior is displayed by a person?
While buying milk which kind of behavior is displayed by a person?
Which one of the following factor relates to family that influences consumer behavior?
Which one of the following factor relates to family that influences consumer behavior?
Which of the following would be the best illustration of a subculture?
Which of the following would be the best illustration of a subculture?
You are planning to install a steel manufacturing plant in your city. For that purpose you want to have a supplier who supplies you the steel in raw form for manufacturing. Here supplier supplies you which of the following form of industrial product?
You are planning to install a steel manufacturing plant in your city. For that purpose you want to have a supplier who supplies you the steel in raw form for manufacturing. Here supplier supplies you which of the following form of industrial product?
The buying process starts when the buyer recognizes a _________.
The buying process starts when the buyer recognizes a _________.
The buyer decision process consists of five stages. Which of the following is NOT one of these stages?
The buyer decision process consists of five stages. Which of the following is NOT one of these stages?
At least how many parties should be included in “Exchange”?
At least how many parties should be included in “Exchange”?
Which of the following is the most recent stage of marketing evolution?
Which of the following is the most recent stage of marketing evolution?
Which of the following involves designing and manufacturing the container or wrapper for a product?
Which of the following involves designing and manufacturing the container or wrapper for a product?
Distribution of product to get it in the marks refers to which of the following activities?
Distribution of product to get it in the marks refers to which of the following activities?
Which of the following firm’s emphasis on product’s benefits to the customers rather than on product attributes?
Which of the following firm’s emphasis on product’s benefits to the customers rather than on product attributes?
Products that are used directly in the production of a final product but are not easily identifiable are categorised as
Products that are used directly in the production of a final product but are not easily identifiable are categorised as
